Sustainable Energy & Economic Development Programme (SEED)
SEED worked across policy, investment, climate and economic reform, so the identity had to do a lot. I developed a visual language that could bring it all together, from brand guidelines and reports to campaigns, events and webinars, while giving teams enough flexibility to make each piece of work its own.
Made for the room and the screen
From webinars and workshops to conferences and public events, the identity shifted between physical and digital spaces, through stage graphics, standees, billboards, presentations and event assets. SEED also used webinars as part of how research moved into practice.
Putting KP on the map
A custom illustrated map of Khyber Pakhtunkhwa, bringing together districts, landmarks and local character in one visual language, designed to work across digital platforms and large-scale print.
![SEED-ToteBagBack[29].jpg](https://images.squarespace-cdn.com/content/v1/6a9bff7329ed2e7549bfe404/e08f9568-c120-4ff8-b9bb-8fb63ab78602/SEED-ToteBagBack%5B29%5D.jpg)
![SEED-USB-Box[51].jpg](https://images.squarespace-cdn.com/content/v1/6a9bff7329ed2e7549bfe404/a6e09e20-81b7-4cc2-ad2e-6f45aeb03745/SEED-USB-Box%5B51%5D.jpg)
Off the page, into the programme
From business cards and calendars to notebooks, folders, publications and merchandise, the identity became part of the programme’s everyday life.
For each phase, I designed different options for the team to choose from, for internal use, retreats and external moments including COPs and Dubai Expo.
