Client: Pakistan Single Window (PSW)
Year: 2022
Role: Led brand identity, digital communications and marketing
A shared identity for Pakistan’s trade platform
Pakistan Single Window is a public-sector digital platform designed to bring import, export and transit requirements through a single point of access. We led its brand identity, digital communications and marketing, translating a complex national trade reform into a clear, contemporary and recognisable public-facing brand.
Built around the ideas of connection and flow, the identity brought together a flexible logo, typography, colour and digital visual language for stakeholder communications, campaigns and outreach.
One point of access
Multiple agencies, traders and services meet through one platform. The identity turns this into a compact visual idea: distinct pathways connecting to form a single, confident mark.
Graphic elements and expressive type created a visual language that feels precise and digital, while remaining clear for a wide network of government and trade audiences.
From platform to public presence
From stationery and business cards to trade-facing banners, social content and campaign assets, the identity carried a consistent PSW presence across physical and digital touchpoints.
Design that supports adoption
Every application was designed to make the platform feel credible, accessible and ready to use, helping communicate how PSW could make trade processes simpler, more transparent and more efficient.
